[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Marketing Your Programs
Once you have developed your education program, you will be ready to market it. This is an important step in ensuring the success of the program. Make sure you market it early enough to get the word out and market it frequently until the program date. Below are some resources to assist you in marketing your programs, chapter, and the profession.
Marketing Plan for Your Program
Chapter Supply Order Form
Chapter Display Reservation Form
Sample Press Release
ARMA Promotion Materials & Downloads
When finalizing your marketing plan, it’s important to keep member recruitment as well as retention in mind. These easily fall into place when your marketing is consistent and attentive to the values your chapter has. If you’re looking for more, visit the ‘Recruitment and Retention’ section of the e-Handbook.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]