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ARMA International Logo Downloads
The ARMA International logo is a registered service mark. Chapters must use the ARMA International logo under these strict usage guidelines.
Download and view a copy of the logo guidelines here.
Approved marketing slogans are not used in conjunction with the logo directly. Instead, the slogan should be used in text, or as a headline where appropriate. The slogan of choice is “The authority on managing records and information.”
You may download approved logos for your use here:
* ARMA Block Logo (.png web file) *Right click link to download
* ARMA Color Logo (.jpg web file) *Right click link to download
* ARMA Color Logo (.tif print file)
* ARMA Color Logo (.eps print file)
* ARMA B&W Logo (.eps print file)
* ARMA Color Logo – Square (.jpg file)
* ARMA Color Logo – Square (.png file)
* Generally Accepted Recordkeeping Principles Logo (.gif web file)
Download a blue powerpoint slide background graphic here.
Download a red powerpoint slide background graphic here.
For more information please contact Member Services.
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Logo Guidelines
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Every day we are bombarded with a myriad of images and marketing messages, which makes it increasingly more difficult to remain memorable and unique. A consistent and strong brand is essential to building awareness within the business community of the value of ARMA International and records and information management.
Our brand defines us as professionals and experts in managing records and information. The ARMA International identity is much more than a logo. It’s a promise to everyone who comes in contact with us as to who we are and what we do. The ARMA International brand is one of our most important assets. Careful management over time will maintain its value and integrity.
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Our chapters and regions play a vital role in helping to establish a consistent and strong brand for ARMA International. These usage guidelines have been developed to assist you in accurately managing and implementing the ARMA International identity. Usage guidelines are strict and monitored, so it’s important that you familiarize yourself with them and make them work.
By reinforcing ARMA International’s positive brand identity across all applications, we are making strides toward being memorable and unique in the minds of our key audiences. We appreciate your assistance in making this happen.
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ARMA International is the name under which the association does business and should be used in all references. The association (and, consequently, its affiliates) was incorporated as Association of Records Managers and Administrators; however, the only time this name may be used is in the execution of legal documents. “Association of Records Managers and Administrators a/k/a ARMA International” is the required language in these instances.
ARMA International’s brand does not include a tagline. When asked what “ARMA” stands for, members, affiliates, and others are advised to use the following response or a facsimile thereof: “ARMA International is a not-for-profit professional association and authority on managing records and information.” When speaking with the media and others, the most effective approach is to state what ARMA International is up front to avoid confusion. An official description (boilerplate) of ARMA International is accessible to leaders on the Leadership Resources intranet website (www.arma.org/lr).
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When we refer to the ARMA International brand, we are referring to the name “ARMA International” as well as the logo, which is a registered trademark. Below are specific guidelines on when and how the brand may be used. In addition, there are specific graphic standards that govern how the ARMA International logo may be presented. The ARMA International logo may be incorporated into the design of an affiliate logo, but under no circumstance may that incorporation result in any design change of the ARMA International logo.
Any and all use of the ARMA International brand by affiliates and others must be approved in writing by ARMA International.
- The ARMA International brand may be used to direct people to the ARMA International website for information about managing records and information.
- The ARMA International brand may be used in commentary about the materials found on the ARMA International website.
- The ARMA International brand may not be used by ARMA International members or supporting organizations to promote a person or company’s involvement in ARMA International unless you are an Industry Member. You may become an Industry Member of ARMA International and freely use an ARMA International Industry Member logo. For details and benefits, contact Sales or click here to get more information. Professional membership in ARMA International is limited to individuals, not a company – even though the owners may be members. It is permissible for a business entity or other organization whose officers, directors or owners are individual members of ARMA International to use the following phrase: “(Entity Name) subscribes to and supports the policies of ARMA International.” This restriction does not, however, preclude an individual member from indicating ARMA International membership on printed materials by using the statement “Member of ARMA International.” The ARMA International brand may not be used in a manner that suggests that ARMA International supports, advocates, or recommends any particular product or technology.
- The ARMA International brand may not be used in a manner that suggests that a product or technology is compliant with any ARMA International materials.
- The ARMA International brand may be used by affiliates as part of their standard description. Example: “XYZ Chapter is an official chapter of ARMA International, a not-for-profit professional association and authority on managing records and information…”
- The ARMA International brand may not be used in any materials that could mislead readers into believing the entity’s event, publication, or product is sponsored by ARMA International. Example: Chapters may not use the ARMA International brand in the promotion of a chapter event unless ARMA International and the chapter have a signed agreement allowing them to do so.
- The ARMA International brand may be used by special arrangement with ARMA International. Said arrangement must be in writing and carry the signature of the authorized representatives of both organizations.
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http://www.arma.org/r2/generally-accepted-br-recordkeeping-principles/copyright
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